In digital marketing strategies, personal branding has become a crucial aspect, enhancing a business’s competitiveness.

Facebook’s new algorithm emphasizes relationships and interactions, showcasing content from friends or personal profiles in our news feeds. Consequently, organic reach for fan page posts will significantly decrease. This shift means less visibility for non-sponsored content on our pages.

The increased need for fan pages to allocate more budget to sponsorships is a consequence of this change. However, there are several strategies that can help us reach a wider audience. Personal branding plays a pivotal role in achieving this goal.

From appearance to authenticity, personal branding encompasses trust, empathy, authority, and uniqueness. Large corporations strive to be unique, unforgettable, and authentic daily, both in public and private spaces, thanks to their personal profiles.

Jeff Bezos, Mark Zuckerberg, Jack Ma, and Richard Branson are notable examples of entrepreneurs who fully embody their company’s vision through their personal histories and daily lives.

We have transitioned from targeting specific markets to targeting individuals, necessitating the creation of “buyer personas.” Social communication provides us with effective tools to connect with our audience.

People are at the center of this shift from generic marketing to one-to-one marketing.

The role of the personal profile becomes a strategic asset. The figure of the entrepreneur, of the person, of the mind that builds the business has become very important. CEOs, developers, professionals from every sector consolidate the positioning of their corporate brand thanks to the personal one, communicating harmoniously and thus building a truly authentic Storytelling.

Precisely because of the new Facebook algorithm, communication through one’s personal profile will therefore have to be increasingly accurate and effective. Building a personal community around yourself will ensure that trust, empathy, authority, and uniqueness become the strengths of your company. Of course, to do this, it is necessary to build a harmonious and integrated communication strategy that is part of a much broader Web Marketing Strategy.

People First, thus, in Facebook’s new algorithm.

People First, with even more certainty, in the strategies that we work to structure for our clients on a daily basis.

Personal Branding can really be an opportunity for your company, thanks also to the right use of your personal profile.

Contact us to learn more.