It’s time to prepare for the new sales season with targeted strategies and actions! Follow our advice and discover the 7 essential steps to get your e-commerce business back on track.

1. Optimize your product pages:

The product page serves as the virtual home of your e-commerce site, so it’s crucial to make it user-friendly. Imagine you’re a potential customer, and ask yourself what keywords you’d use to search for a specific product. Choose keywords that are specific, relevant, and consistent with your product offerings. Include them in the title to improve search engine visibility. Avoid using abbreviations and provide a compelling description that offers valuable information to entice even the most indecisive shoppers.

2. Revamp your homepage with new promotions:

This is the perfect opportunity to relaunch your e-commerce and prepare for the upcoming sales season. Update your homepage slideshows with exciting new promotions and send out email marketing campaigns to inform your customer database about these offers. By doing so, you’ll attract new potential customers and engage with your newsletter subscribers, ultimately boosting sales and increasing brand awareness.

3. Enhance your search functionality:

Artificial Intelligence is transforming the e-commerce landscape, and implementing an on-site search engine that provides personalized product recommendations can significantly improve your CR (Conversion Rate). By showing search results that align with each user’s behavior and preferences, you’ll increase customer satisfaction and drive sales.

4. Analyze your analytics data:

Compare the performance of your e-commerce over the past few months with the previous year’s results. This analysis will provide valuable insights into areas where you can make improvements. 

Define concrete and measurable targets for your e-commerce (KPIs – Key Performance Indicators) and check their progress: you will be able to understand, in terms of performance, in which direction your sales activities are going, which acquisition channels your audience comes from, which are the best-selling products and much more.
Reading KPIs and reflecting on data will allow you to work in a data-driven perspective and achieve the best results.

5. Analyze sell-out data

Understanding which products are sold and in what quantity is essential to regulate purchases and to start the new year with informed pricing. 

Sell-out analysis makes possible to optimize goods flow, consequently increasing the margin and reducing the capital tied up in the goods. In fact, you can choose to adopt different sell-out strategies depending on your goal: price cuts, promotions, strategic setting of flirtatious products.

6. Define a budget for online ads to boost your e-commerce

The different paid acquisition channels such as Facebook Ads and Google Ads, work best when in synergy. This is why it is important to allocate a dedicated budget to online advertising, this way you will reach a target audience that will allow your e-commerce to grow not only in terms of traffic but also in terms of turnover.

7. Consider a Link Building program

Remember that taking care of the SEO (Search Engine Optimization) side of your e-commerce is essential to increase revenue from organic traffic. A link building program will allow you to improve your site’s ranking at the search engine results page and will give you better opportunities to convert and achieve your goals.

Do you have already implemented some of these strategies to improve your e-commerce?